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You Are Here: Home Page » Advertising Opportunities
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Virtual Blue Ridge Advertising Opportunities
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VirtualBlueRidge.com was launched in 2000, and since then, we have consistently attracted new and repeat visitors to our web site. These visitors are interested in traveling to the Blue Ridge Parkway region of the Blue Ridge Mountains. We have several advertising opportunities available and we are open to new joint venture/partnership arrangements.
Why Choose Virtual Blue Ridge?
- Targeted content means targeted customers.
- Reach a highly engaged audience.
- Surveys indicate that 70% of our visitors plan to visit the Parkway in less than 12 months and 40% will visit within 6 months.
- Our site averages over 20,000 unique visitors per month and over 200,000 page views. (source: Google Analytics)
- VirtualBlueRidge.com is considered an authority site for the Blue Ridge Parkway area.
- Our advertising links DIRECTLY to your web site. No redirect scripts, no rel="nofollow" links, no popups, and no popunders.
- Our strategic partnerships offer FREE opportunities to our advertisers. These include brochures stuffed in BlueRidgeParkwayStore.com orders and links placed on our clients' web sites.
- Extensive network of Blue Ridge Parkway web sites and more coming soon. Currently, you can browse VirtualBlueRidge.com, BlueRidgeParkwayStore.com, BlueRidgeParkwayBlog.com, and HighCountryPhotos.com.
- Any advertising purchase gives you access to our special member administration area. This members only area gives you access to ad stats performance, news & event submissions (upon review), and high-resolution stock photography you can use on your web site.
What Opportunities Does Virtual Blue Ridge Offer?
Banner Ads
Banner ads are located on the right-hand navigational area on the Virtual Blue Ridge site. They also rotate on the left-hand navigational area on the Blue Ridge Parkway Blog site.
These banner ads are an IAB (Internet Advertising Board) standard size of 125px by 125px. The file size must be smaller than 10 Kb. Animations are not accepted, as we only allow static images. We accept GIF, JPG, PNG & TIFF formats, but the image will be converted to a GIF or JPG before being published on our site. All ads should be emailed to info@virtualblueridge.com.
The image to the right shows where the banner ads will appear on our web site. You may click this image for a screen capture that highlights their exact location on our web site.
Summary of Banner Ad Requirements:
- Internet Advertising Board Standard® size 125px by 125px
- File size must be less than 10Kb
- GIF, JPG, PNG & TIFF formats accepted
- We suggest including the Blue Ridge Parkway milepost marker in your ad as this helps to tie your business to our Parkway readership.
Please use our convenient contact page (choose Advertising Inquiry) for more information.
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Content Listings
Virtual Blue Ridge content listings are the most strategic form of advertising on our web site. These ads are placed within the content area of your choice among our "Things to Do", "Places to Stay" and "Places to Eat" sections of our web site.
Content Listings:
- are listed in order by proximity to closest Parkway Milepost and grouped by State (Virginia and North Carolina)
- include up to 500 characters of text (must be submitted by client. TIP: Using the word/character counter in Microsoft Word is a good tool for determining text count)
- include 1 photograph — should be a maximum of 200 pixels on the longest side (landscape orientation is preferred; this is where the image is longer across the top than it is on the sides). GIF, JPG, PNG, & TIFF formats are accepted.
- include a link to your website
- include basic contact information such as phone number(s) and physical address
Here is a graphic that shows you how your content listing will appear.

Please use our convenient contact page (choose Advertising Inquiry) for more information.
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eNewsletter Sponsorship
Strategic Partnerships
Virtual Blue Ridge offers an abundance of partnership opportunities for both news organizations, non-profits, educational institutions, and other businesses interested in increased visibility and traffic.
Virtual Blue Ridge business development relationships generally fall into one of the following four categories:
- Partners interested in providing travel, photographic, and educational content to Virtual Blue Ridge
- Partners interested in sponsoring contests and giveaways
- Partners interested in proposing strategic e-commerce relationships
- Partners interested in enhancing Virtual Blue Ridge's technical capabilities
We do not limit ourselves to these four categories, they are just the most common submissions we receive. If you are interested in learning more about any of these partnering opportunities, please use our convenient contact page.
Note: In your message, please include your name, contact information (including company name and your title), a brief description of the partner program that you would like to propose and the best hours to reach you. As partners are very important to Virtual Blue Ridge, a business development associate will be in contact with you promptly.
Here is an overview of some of our past, present, and future partnership alliances:
- Blue Ridge Parkway Foundation: Ongoing partnership including BlueRidgeParkwayStore.com and many other content generation projects.
- Appalachian State University's Outdoor Programs: Together with the Blue Ridge Parkway Foundation, we host the annual Appalachian Mountain Photography Competition.
- Smart Destinations: Content and E-Commerce partnership to market and sell the Go Blue Ridge Card, a travel attraction discount card.
- Crestwood Resort: Vacation giveaway sponsorship.
- Alpen Acres Motel: Vacation giveaway sponsorship.
- You Can Be Here: Simply visit our contact page and tell us how you would like to work with us.
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Need More Information?
If you need a customized advertising solution or simply want more information on Virtual Blue Ridge advertising, then it is best to visit our contact page.
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